THE INTERDISCOURSE IN “SHITPOST” VIRTUAL ANTIFEMINIST COMMUNITIES AND THE USE OF THE TERM “FEMINAZI” AS A PROCESS OF DISCRIMINATION AND VULGARIZATION OF WOMEN: A FUNCTIONALIST-COGNITIVIST STUDY
Keywords: “shitpost”; “feminazi”; anti-feminist virtual communities; cultural transmission; biological determinism.
This research arises from the importance of understanding the interactive contexts of use of the term “feminazi”, in anti-feminist communities of “shitpost”, as a process of discrimination and vulgarization of women. Considering cultural transmission and biological determinism, elements of resignification that also contribute to the discrimination of the feminist movement as a guarantee of rights reserved for women. In this research, we seek to examine the iconicity related to the term “feminazi” in its form and function in the communicative act, in addition to its subprinciples analyzed in the comments referring to the “shitpost” reaffirming transgressive behaviors in the network. The objective is to analyze internet memes in the “shitpost” culture as a process of legitimizing discrimination and vulgarization of women in these communities. For the development of the research, we adopted the following authors as theoretical support: Tomasello (2003), Bourdieu (2002), Martelotta (2015), Van Dijk (2019), Butler (2003), Cunha (2010), Maingueneau (1997). Methodologically, the object of the research is the “shitpost”, its definition and the use of the term “femnazi” as an icon in the communicative act of these virtual communities. We conclude that the research does not end here due to its relevance to functionalist studies and the interactionist process of language.