Views of blackness: the struggle for the existence and resistance of black identity in the film M-8 When Death Helps Life
Black existence; Discursive critique; Cultural studies of blackness
Black identity is socially seen as a bodily marker of inferiority. In light of this, this research analyzes the valorization and re-signification of black cultural identity in the Brazilian media, focusing on the film “M-8: Quando a Morte Socorre a Vida”, directed by Jeferson De. In a context of scant positive representation of blackness and strong commercialization of black aesthetics, the main objective of this work is to analyze how black cultural identities are represented in the media, with an emphasis on productions from black perspectives. Based on Critical Discourse Analysis, according to Fairclough (2016), the research considers the relevance of approaches that decentralize the white narrative and incorporate black perspectives, observing the filmmaker's verbal and visual strategies that redefine representations of black culture. Using a qualitative methodology anchored in multimodality, based on Minayo (2007) and Kress and van Leeuwen (2001), the aesthetic and discursive choices that promote black (re)existence and confront limiting social stereotypes are analyzed. Thus, this research proposes a critical reading of normative discourses, contributing to the creation of a cultural memory that legitimizes and values black identities, highlighting the challenges and potentialities that emerge in black productions. By examining how these narratives impact the construction of a postmodern and collective identity, the study highlights the importance of black discourse in overcoming stereotypes and in the struggle for social and cultural emancipation, offering new perspectives on black histories and subjectivities in Brazil.